2023-06-22
Touching the "Blind Box Economy" of the Young Generation: Understanding the Market from Enthusiasm
Qunar, a well-known travel, ticketing, and hotel integrated app in China, recently launched a product called "Train Ticket Blind Box", specifically targeting users aged 18-26. The origin of this product includes 22 provincial capital cities across the country, four municipalities directly under the central government including Beijing, Tianjin, Shanghai, and Chongqing, as well as more than 70 other cities below the second tier.