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Many enterprises choose H5 customization in order to make their H5 products more suitable for their own development needs. This raises the question of what elements are required for H5 customization? In response to this issue, the following is a summary of the uniqueness of these elements.

1. Clear audience groups. No matter what kind of H5 product we want to customize, the first step is to have an audience for the product. Without a clear audience, H5 customization is difficult to succeed in the market. This means that after your product appears, it is out of a situation where no one is interested and can only accept the outcome of customization failure.

2. Predictable communication effects. In addition to having a clear audience, H5 customization also requires predictable communication effects. Once the product fails to spread or the predicted communication effect is not obvious, it cannot help the enterprise do a good job in product marketing, but rather affects the enterprise's own development.

3. Directly poke the content of the pain point. Looking at the successful H5 customization in the market, we can find that it has a key element, which is the content that directly pokes pain points. By creating content that directly pokes users' pain points, these enterprises can well resonate with users, promote emotional consumption, and help deepen their impression of the product.

In summary, we can know that H5 customization needs to have a clear audience, predictable communication effects, and direct pain point content to help ourselves do a good job in product marketing.